2016 Pinnacle EMS Leadership and Management Conference

  • July 18, 2016

For Immediate Release: VAIRKKO, formerly The Toolkit Group, announced today, July 18th, 2016 that they would not be exhibiting this year at the Pinnacle EMS Management and Leadership conference in San Antonio, Texas which is occuring later this week.  This decision has not been taken lightly as VAIRKKO has been a loyal vendor/exhibitor every year since 2010, which included locations such as Denver Colorado, Scottsdale Arizona and many others.

The Pinnacle EMS Conference is an intimate conference designed to attract leadership and management team members of EMS and Ambulance companies around the nation.  While this is true, we have found shorter vendor hall hours and increased vendor/exhibitor rates every year since 2010.  The show has become less valuable as the years pass on whereas other Public Safety conferences have come up with new and creative ways to add value for their vendors/exhibitors. It’s unfortunate that Pinnacle has not taken the same approach. For instance, on the official Pinnacle website, see, the vendors which have sponsored the event (some paying over $5,000) don’t even receive “clickable-links” directing back to the vendor's own website.

VAIRKKO has dedicated a significant amount of time and energy to this decision and we have discovered that for the same costs of Pinnacle our team can attend nearly seven (7) other regional conferences that in total attract more of our own clients as well as new potential clients.  VAIRKKO is a customer-centric company and we use these industry conferences around the country as opportunities to catch-up with our clients in person. By attending more shows, in more cities around the nation we can do just that at a more affordable rate.  We owe it to our clients to keep our own costs down to ensure we can continue to offer competitive rates for our software without the need to raise our own rates as the fees for conferences such as Pinnacle continue to increase year after year.

We’re sorry we won’t see you at the 2016 Pinnacle EMS Leadership and Management Conference however for a list of shows we will be attending please visit:

Please direct all inquiries to Brian Polackoff, Chief Operating Officer at 919-376-7225 or email him directly at

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